{"id":4257,"date":"2026-11-02T11:00:00","date_gmt":"2026-11-02T10:00:00","guid":{"rendered":"https:\/\/www.thedutchwhiskyassociation.nl\/?p=4257"},"modified":"2026-11-02T11:00:00","modified_gmt":"2026-11-02T10:00:00","slug":"whisky-in-films-lost-in-translation-hibiki-17","status":"publish","type":"post","link":"https:\/\/www.thedutchwhiskyassociation.nl\/index.php\/2026\/11\/02\/whisky-in-films-lost-in-translation-hibiki-17\/","title":{"rendered":"Whisky in films #5: Lost in Translation en Hibiki 17"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Welkom bij de vijfde aflevering van Whisky in films. In deze rubriek zoeken we de momenten op waarop een echte fles whisky in beeld komt: wat staat er op tafel, wat zit erin, en waarom past juist die whisky bij de sc\u00e8ne? Deze keer een film waarin whisky niet alleen in het glas zit, maar ook de reden is dat de hoofdpersoon er \u00fcberhaupt is: <strong>Lost in Translation<\/strong> (2003).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De sc\u00e8ne<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In de film van Sofia Coppola speelt Bill Murray de vermoeide Amerikaanse acteur Bob Harris. Hij reist naar Tokio om een reclamecampagne op te nemen voor de Japanse drankengigant Suntory. Op de set begrijpt hij weinig van de regisseur, en de regisseur weinig van hem. Het levert een van de grappigste sc\u00e8nes van de film op, met de inmiddels beroemde zin \u2018Suntory time!\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tussen de opnames door zoekt Bob de rust op in de bar van zijn hotel. Daar drinkt hij in meerdere sc\u00e8nes een glas Hibiki 17 Year Old, en daar ontmoet hij Charlotte (Scarlett Johansson), een jonge Amerikaanse die net zo verloren rondloopt in de stad als hij.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De whisky: Hibiki 17 Year Old<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hibiki is de blended-whiskylijn van Suntory. De 17 Year Old was jarenlang het visitekaartje van de Japanse whisky in het buitenland.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Kenmerk<\/th><th>Detail<\/th><\/tr><\/thead><tbody><tr><td>Type<\/td><td>Japanse blended whisky<\/td><\/tr><tr><td>Producent<\/td><td>Suntory<\/td><\/tr><tr><td>Leeftijd<\/td><td>17 jaar<\/td><\/tr><tr><td>Eerste uitgave<\/td><td>1989<\/td><\/tr><tr><td>Whisky uit<\/td><td>Malt- en graanwhisky van Yamazaki, Hakushu en Chita<\/td><\/tr><tr><td>Bijzonder<\/td><td>Deels gerijpt op Japanse mizunara-eik<\/td><\/tr><tr><td>Prijzen<\/td><td>Beste Japanse blend bij de World Whisky Awards in 2010 en 2012<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In 2018 maakte Suntory bekend dat de Hibiki 17 uit het vaste assortiment zou verdwijnen, om plaats te maken voor nieuwe Hibiki-bottelingen. De vraag naar oude Japanse whisky was toen zo groot geworden dat de voorraden niet meer toereikend waren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Weetjes<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Een film met gevolgen.<\/strong> Lost in Translation kwam uit in een tijd waarin Japanse whisky in het Westen nog nauwelijks serieus werd genomen. De film wordt vaak genoemd als een van de aanjagers van de latere wereldwijde populariteit van Japanse whisky.<\/li>\n\n\n\n<li><strong>Suntory time.<\/strong> De zin van Bill Murray werd zo bekend dat whiskyliefhebbers hem tot op de dag van vandaag gebruiken bij het inschenken van een Japanse dram.<\/li>\n\n\n\n<li><strong>Toevallig in hetzelfde jaar.<\/strong> In 2003, het jaar van de film, won Yamazaki 12 Years als eerste Japanse whisky een gouden medaille bij de International Spirits Challenge.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Zelf proeven<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Een fles Hibiki 17 vind je tegenwoordig vooral op veilingen en bij gespecialiseerde handelaren, en dan voor een flink bedrag. Wil je de stijl van Hibiki leren kennen, kijk dan naar de bottelingen uit het huidige assortiment. Zet de film aan, schenk een glas in, en zeg het hardop: Suntory time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Volgende keer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Een gloednieuwe film, een bruid op haar trouwdag, en een fles bourbon waar ze twee flinke slokken uit neemt, rechtstreeks uit de fles. Welke film en welke bourbon? Dat lees je morgen in de volgende aflevering van Whisky in films.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bronnen<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/thewhiskeywash.com\/bourbon\/whisky-at-the-movies-iconic-drams-from-the-silver-screen\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Whiskey Wash: 9 Iconic Movie Moments Made Better by Whisky<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thedrinksbusiness.com\/2018\/01\/five-times-films-and-tv-shows-inspired-alcohol-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Drinks Business: Five times films and TV shows inspired alcohol trends<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Bill Murray speelt een acteur die in Tokio een whiskyreclame komt opnemen. Tussen de opnames door drinkt hij in de hotelbar Hibiki 17. Suntory time!<\/p>\n","protected":false},"author":1,"featured_media":4245,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false,"_members_access_role":[],"_members_access_error":""},"categories":[46,578],"tags":[],"class_list":["post-4257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tdwa-nieuws","category-whisky-in-films"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Bill Murray speelt een acteur die in Tokio een whiskyreclame komt opnemen. 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